Get the only ebook on GA4 Measurement Protocol ever published
Google Analytics Measurement Protocol
Google Analytics Measurement Protocol
Get the FREE 112 page ebook:
Google Analytics 4 Measurement Protocol
By Himanshu Sharma
Founder of OptimizeSmart.com 
WHAT'S INSIDE: My Step-By-Step Blueprint For Using Measurement Protocol in GA4 (Google Analytics 4)

Table of Contents

    What is the measurement protocol in GA4?
    What is a Client?
    What is a Server?
    Use Cases for GA4 Measurement Protocol
    Introduction to HTTP Requests and Responses
    Introduction to User-Agent
    Measurement Protocol Request
    Introduction to Transport
    Introduction to Payload Data
    How to analyze the payload data sent to a GA server?
    Commonly used parameters in payload data
    Measurement Protocol Rules
    Rules for using Protocol Parameters
    Firebase payload.
    gtag.js payload
    JSON post body
    API Secret Key
    Firebase APP ID
    Firebase App Instance ID
    Measurement ID
    Client ID
    Limitations of measurement protocol in GA4
    How to Use Measurement Protocol
    Introduction to Measurement Protocol Events
    Sending Measurement Protocol Events
    Introduction to Measurement Protocol Validation Server
    Limitations of Measurement Protocol Validation Server
    Accessing Measurement Protocol Validation Server
    Introduction to GA4 Event Builder
    How to use the GA4 Event Builder
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About the Author 
  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • ​Author of four best-selling books on digital analytics and conversion optimization
  • ​Nominated for Digital Analytics Association Awards for Excellence
  • ​Runs one of the most popular blogs in the world on digital analytics
  • ​Consultant to countless small and big businesses over the decade
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