Are you serious about learning & mastering Google Tag Manager?
Beginners Guide To Google Tag Manager
Beginners Guide To Google Tag Manager
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Get the FREE tutorial on Google Tag Manager (100 pages ebook)


Google Tag Manager 101 (100 pages ebook)
By Himanshu Sharma
Founder of OptimizeSmart.com 
WHAT'S INSIDE:  My Step-By-Step Blueprint (100 Pages) For Learning and Mastering Google Tag Manager.

Table of Contents

  • Introduction to Google Tag Manager
  • ​Introduction to tags
  • ​Advantage of adding the tags via Google Tag Manager
  • ​Key benefits of using Google Tag Manager
  • ​Anatomy of Google Tag Manager Tool
  • ​Google Tag Manager container tag
  • ​The GTM container ID
  • ​Introduction to data layers in Google Tag Manager
  • ​Google Tag Manager account structure
  • ​Naming conventions for GTM accounts and containers
  • ​Google Tag Manager set up process
  • ​Setting up Google Analytics via Google Tag Manager
  • ​Introduction to GTM Tag Templates
  • Introduction to triggers in Google Tag Manager
  • ​Firing triggers
  • Built-in and user-defined firing triggers
  • Blocking triggers
  • ​Introduction to variables in Google Tag Manager
  • ​Built-in Variables in Google Tag Manager
  • ​User-defined variables in Google Tag Manager
  • ​Introduction to folders in Google Tag Manager
  • ​Frequently asked questions about Google Tag Manager
  • ​Advanced Google Tag Manager Resources
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About the Author 
  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • ​Author of four best-selling books on digital analytics and conversion optimization
  • ​Nominated for Digital Analytics Association Awards for Excellence
  • ​Runs one of the most popular blogs in the world on digital analytics
  • ​Consultant to countless small and big businesses over the decade
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