Discover What You Need To Know About Getting Started With Attribution Modelling In Google Analytics
Get the FREE  E-book: Beginners Guide to Google Analytics Attribution Modelling (52 Pages) 
From the author of Best Selling Book on Attribution Modelling on Amazon.
Attribution modelling is the process of understanding and assigning credit to the marketing channels which eventually lead to conversions.

The objective of attribution modelling is to understand the buying behaviour of your website visitors and to determine the most effective marketing channels for investment.

You are doing Google Analytics all wrong, if you do not understand ‘Attribution Modelling’.
Watch this short video on ‘Attribution Modelling’
Table of Contents
  •  Introduction
  •  What is Attribution Modelling? 
  •  Why you should use Attribution modelling?
  •  Acquisition channels
  •  What is 'source' in Google Analytics?
  •  What is 'medium' in Google Analytics?
  •  What is 'campaign' in Google Analytics?
  •  What is Channel (or Marketing Channel) in Google Analytics? 
  • Default marketing channels
  •  Understanding Conversions in Google Analytics MCF Reports
  •  Purge your Analytics data 
  •  Multi-Channel Funnel Reports 
  •  Data discrepancy between multi-channel funnel reports and other reports in Google Analytics 
  •  Conversion Paths 
  •  Multi-channel Funnel Data 
  •  Interaction 
  •  Types of Interactions 
  •  Types of Interaction Analysis 
  •  Channel Labels 
  •  Types of Channel labels 
  •  Channel Grouping 
  •  Conversion Path Analysis 
  •  Segmenting Conversion Paths 
  •  Introduction to Google Analytics Attribution Models 
  •  Introduction to Baseline Attribution Models 
  •  Types of Baseline attribution models 
  •  Custom Attribution Models 
  •  Attribution Reports in Google Analytics 
  •  Introduction to Model Comparison Tool 
  •  ROI Analysis in Google Analytics 
  •  Misinterpretation of analytics data and how to fix it 
  •  User journey is Complicated 
  •  Marketing channels effect each other’s performance 
  •  5 Keys to Digital Success in Attribution Modelling 
About The Author
Himanshu Sharma is a web analytics consultant and founder of 

He is specialised in fixing website tracking issues and helping businesses, in better understanding of their analytics data. He has over 12 years experience in web analytics and digital marketing.

He is the author of three best-selling books on conversion optimization, attribution modelling and email marketing analytics, which are available on Amazon:

He was nominated for ‘digital analytics association awards for excellence’. 

The Digital Analytics Association is a world renowned, not-for-profit association which helps organizations overcome the challenges of data acquisition and application.
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